02 Nov '17, 5am

Singapore Airlines upgrades first class suites to maintain its premium allure

SINGAPORE (Reuters) - Singapore Airlines Ltd (SIAL.SI ) unveiled one of the world’s most luxurious first class offerings for the Airbus A380, as part of an $850 million product investment as it tries to retain premium customers amid tough competition from industry rivals. An air stewardess presents the newly launched Economy Class cabin during a Singapore Airlines event in Singapore November 2, 2017. REUTERS/Edgar Su The spacious suites on its A380 will rival those of Middle Eastern rivals Etihad Airways and Emirates for the crown of the world’s top first class, although unlike those airlines, Singapore Airlines has chosen not to install in-flight showers. They will enter service in December on the first of five new A380 aircraft joining its fleet, and the retrofit work will also take place on 14 existing aircraft, it said in a statement. The new A380s will have six first ...

Full article: http://www.reuters.com/article/us-singapore-air-product/s...

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