07 Nov '17, 12pm

The Singapore Tourism Board partners with FabFitFun to expand its brand to US consumers

The Singapore Tourism Board (STB) and subscription box FabFitFun have joined forces to deliver STB's newly launched brand concept ‘Passion Made Possible’ to US consumers and portray Singapore as a multi-faceted shopping destination. As part of the partnership, Singaporean-inspired product bundles will be made available to the first 3,000 FabFitFun customers who opt-in through the winter add-ons sale. According to Q2 tourism performance report for STB, US visitor arrivals are up +8%, and tourism receipts are up +11%. Globally, Singapore saw a +5% growth in both visitor arrivals and tourism receipts. Kershing Goh, regional director, Americas, Singapore Tourism Board said: “Singapore – Passion Made Possible is a brand that tells a deeper and richer story of the destination, a story that encapsulates the ingenuity and drive of our people. There is great alignment between our n...

Full article: http://www.thedrum.com/news/2017/11/07/the-singapore-tour...

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