29 Jan '13, 9am

Singapore ready for LBS marketing - ZDNet

Singapore's high mobile penetration and familiarity with location-based services (LBS) mean consumers are prepared for location-based marketing, but more work needs to be done for the necessary supporting infrastructure to catch up. The country's mobile space is coming into its own with a high level of smartphone adoption and rapidly-developing local app ecosystem , said Rohit Dadwal, managing director of Mobile Marketing Association Asia-Pacific. Consumers and brands are experimenting with LBS but Singapore still lacks the infrastructure to bolster LBS to greater heights. Gerald Smith, managing director for Asia at mobile advertising firm Out There Media, agreed, adding: "Smartphone penetration is over the roof in Singapore and consumers are already utilizing LBS for various things such as checking in on social networks , getting bus schedules, booking taxis, and getting ...

Full article: http://www.zdnet.com/sg/singapore-ready-for-lbs-marketing...

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