03 Feb '13, 10pm

QR codes are now the in thing across China - Business Times (subscription)

QR codes are now the in thing across China - Business Times (subscription)

[BEIJING] Zhang Xiaoning whips out her smartphone in front of a landscape print in the National Art Museum of China. But she doesn't want to take a picture - instead, she uses her phone to scan a square printed with a mosaic of black dots next to the print. Scanning the QR code, as it's called, gives her detailed information about the print's creator, as well as the artistic style that was used to create the print. QR codes, a type of matrix barcode initially created for the Japanese car industry in the 1990s, are now commonly seen in shopping malls, restaurants and subways across China. The codes have significantly greater storage capacity and readability than standard UPC bar codes, making them useful for a variety of applications. Beijing Lingdong Kuaipai Information Technology Co was one of the first Chinese companies to develop QR code-scanning software. The company w...

Full article: http://www.businesstimes.com.sg/premium/china/qr-codes-ar...

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