27 Feb '18, 4pm

Singapore snack brand opens in Hong Kong

Singapore snack brand opens in Hong Kong Hong Kong (HKSAR) - Irvins Salted Egg from Singapore opened its first store in Hong Kong today (February 27) with the aim of using the city to launch the popular salted egg snack brand in the region. Irvins Salted Egg's specialty snacks originated in and are produced in Singapore, notably its salted egg potato chips and salted egg fish skin. The snacks are a big hit among Singaporean locals as well as Hong Kong tourists, according to the company's Head of Hong Kong, Ms Jeslin Low. In order to meet the expected huge demand in Hong Kong, the company decided to open its first "pop-up" store in Harbour City, Tsim Sha Tsui. She said, "We love Hong Kong and its vibrant culture. As many of our customers are also based in Hong Kong, expanding to the city is in line with our vision to deliver our salted egg snacks and delightful customer exp...

Full article: http://7thspace.com/headlines/540155/singapore_snack_bran...

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