12 Feb '13, 6am

Samsung Puts NFC Stickers In Coffee Bean In Singapore

Samsung Puts NFC Stickers In Coffee Bean In Singapore

Samsung and The Coffee Bean & Tea Leaf have placed Samsung-branded NFC stickers in all 51 outlets in Singapore. Their marketing campaign runs from 8 February to 7 March, and will reward Samsung NFC-device users with an upsized drink for tapping the poster and Liking Coffee Bean’s Facebook page after it pops up. Right now, that means the Galaxy S3 or Note 2 devices, and you still have to Like the page to complete the deal. I don’t see this one going too far in terms of helping the adoption of NFC stickers or even raising the number of Likes for Coffee Bean here, especially since the promotion only runs for a month. It’s interesting, though, to see NFC continue to be used in different ways by large vendors, although each brand not working with each other to move NFC forward is a huge bump in the road for the technology. Samsung claims that other NFC-enabled, Mifare-compliant...

Full article: http://techcrunch.com/2013/02/11/samsung-puts-nfc-sticker...

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