12 Feb '13, 10pm

The @Guardian name the Top 10 Digital Strategists to watch, from London, LA, NY, Singapore & Melbourne:

The @Guardian name the Top 10 Digital Strategists to watch, from London, LA, NY, Singapore & Melbourne:

Bud Caddell is senior vice president and invention director at Deutsch LA. Caddell started his professional career as a designer and developer before transitioning to strategy and general consulting at the New York-based thinktank Undercurrent. Now at Deutsch, he sits squarely between strategy and creative to bring breakthrough digital ideas to clients. Caddell has worked for such clients including Ford Motor Company, GE, Pepsi, CNN, HBO, Volkswagen, and Target. In 2012, Caddell launched a new service model for the industry with Inventioni.st, worked to develop a new discipline within the industry, and was listed as the top creative under 30 by Business Insider and a member of AdWeek's Top 50 industry creatives.

Full article: http://www.guardian.co.uk/media-network/media-network-blo...

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