09 Mar '18, 1pm

SP students to work with SPH practitioners to produce content for real clients

SINGAPORE - Students from Singapore Polytechnic's media and communications course will soon be joining forces with Singapore Press Holdings (SPH) specialists to co-produce video content for real clients. The initiative is part of a new collaboration announced on Friday (March 9) between the SPH Content Lab, the company's multimedia content marketing unit, and students taking the polytechnic's Diploma in Media and Communications (DMC). The collaboration, which will focus on producing videos for fashion and beauty brands, will be mutually beneficial, said both organisations. Ms Lim Lee Yee, director of the School of Communication, Arts and Social Sciences, said it will equip the students with real-world experience in digital content creation and content marketing, making them more employable in the future. Mr Mark Lu, course chair of DMC, added: "It is good for the students ...

Full article: http://www.straitstimes.com/singapore/sp-students-to-work...

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