16 Apr '18, 8am

This Singapore startup is taking on the big beauty brands

This Singapore startup is taking on the big beauty brands

How this skincare brand got noticed in a crowded market Beauty is a multibillion-dollar global business dominated by a few massive brands. Competing with the likes of L'Oreal (LRLCF ) , Estee Lauder (EL ) and Shiseido (SSDOF ) is tough, especially for smaller companies. But one Singaporean startup, Allies of Skin, has managed to take on big beauty by building a global network. The company started out in 2016 with just three products. "It was a little unusual for this industry because you have brands usually launching with eight or ten products," said founder Nicolas Travis. Related: Why is L'Oreal buying a technology company? Allies of Skin now has seven products, and they're not cheap. Prices range from 50 Singapore dollars ($45) for a small bottle of cleanser to 159 Singapore dollars ($120) for an overnight facial product. In the beginning, getting noticed wasn't easy in...

Full article: http://money.cnn.com/2018/04/16/news/companies/allies-of-...

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