22 Apr '18, 1am
Words in URLs should be separated by hyphens and not underscores
Images, videos, slideshows and audio act as a signal of quality content to search engines… after all, you have put in the work to make your content look good and interactive! CTR gives some insight into how likely potential visitors are to actually click on your site in the SERPs. Nofollow does not mean that the search engine bot will not follow the link at all but, it only means that the search engine bot will not pass value / link juice which normally would have passed for the given link. If you research your competitors, you will probably notice that they have some backlinks in common which you don’t have yet. Well, if they managed to get these backlinks, why shouldn’t you too? More importantly, the people coming to your site are almost all qualified leads – they were searching for businesses like yours when they found you, so they already have a need or interest in your products or services.
Offer useful information presented in an engaging format to human readers
represents the very
foundation of your SEO campaign and when done properly, keywords can drive traffic and rankings for your web pages. Keywords represent terms and phrases people type as search queries to find local businesses. Just a
few years ago,
the average user didn’t trust search engines to understand conversational questions. The key,
of course, is
to optimize your evergreen content by including compelling CTAs. Not so
long ago, SEO
and social media marketing were different things. The idea was that SEO attracted visitors and social media marketing kept them coming back. SEO is
not just one
technique, if you focus on just one thing you will not get the full benefits of SEO and you risk losing everything if Google change their algorithm again.
Can splogs really make a difference?
URLs should be
separated by hyphens and not underscores. The things
that we do
today very rarely are going to affect change tomorrow, next week, or maybe even this month. Sites that
get featured in
the Rich Snippets and Knowledge Graphs are now the first place where visitors tend to click. Most SEO consults cover a local area.
changed their system
to make these links appear as spam in some cases, and as a result, these “backlinks” that were once helping a website rank on the first page were in fact now hurting it. There are
plenty of examples
where a teen starts a hashtag at 9:35 pm in Philadelphia and within thirty minutes, twenty thousand people around the world are using it.
Don't miss out mobile search from your detailed marketing checklist
Gaz Hall, an SEO Expert
from SEO York
, said: "Remember that
an SEO agency
is there to make your website appear as trustworthy and reliable as possible, which can only encourage it to go up on SERPs." Do your maths - its one of the primary resources
for this sort of thing. Its as simple as KS2 Maths
. Really! Keywords should
appear in important
on-page elements like the page title, heading, image alt text, and naturally throughout the page copy, but you should still be sure to craft each of these items for humans, not search engines Setting the
value of the
"rel" attribute of a link to "nofollow" will tell Google that certain links on your site shouldn't be followed or pass your page's reputation to the pages linked to. Nofollowing a link is adding rel="nofollow" inside of the link's anchor tag. If you’re
struggling with writing
website content, don’t let it derail your project. Get help. With more
businesses than ever
taking advantage of the online marketplace as an effective way to present their products or services, engage with their customers or even to encourage awareness of their brand identity – it has never been as important in this fast-growing online world that they are able carve out their own niche in order to be successful.
Think you can predict what designs will work best?
a subdomain as
a different website, while a subdirectory is just a part of your main site. This is important, because your site may have a load of link juice and authority. More of that will carry over to a subdirectory than a subdomain. Anchor texts
play an important
role in the internal and external linking as well as for the usability of a website. The opportunity
of defeating the
enemy is provided by the enemy himself If the
sites are copying
your content and you don’t control them or authorise it, you may have to file a DMCA notice and try and get the content taken down that way. The prospect
of Google penalties
strikes fear into the hearts of most webmasters -- or at least the ones who don’t fully understand them.
Answer the questions of your potential customers with regards to metrics
your SEO efforts
to Google, you might be missing out on some great opportunities for small business growth. One compelling
reason to hire
in-house for SEO is when the institution is largely dependent on SEO as a primary means of income. Forget dense
blocks of text
with no images. Instead, create content with lots of headers, that’s well spaced out and that uses large beautiful pictures throughout. In terms of the actual writing, try to use a narrative structure where possible to really pull people in. Tell a story, use cliff hangers and make it impossible for your visitors not to move down to the next line! Great content
is also important
from an SEO perspective, which is why we provide content writing services for all of our full service B2B SEO clients. If you’re
curious how dominant
a site is in the engines, it’s easy to look up their estimates on traffic measurement sites like Quantcast.