31 May '18, 7pm

Roku Retains Edge in Streaming Player Market

Roku kept its lead in the streaming media player market in Q1 2018 even as Amazon’s Fire TV gained a bit of ground, according to new data from Parks Associates. Roku’s share held steady, at 37%, in Q1, while Amazon’s share of the sector increased 4% from last year, stealing some share from Google, the firm said. RELATED: Roku’s Platform Revenues Exceed Player Revenues in Q1 Consumers give Roku, Apple TV and Fire TV high marks in the usability category. Broken down further, Roku lead in multiple usability categories, while Apple TV did well in the gaming and content purchasing area. Parks Associates attributed some of Amazon Fire TV's market growth to improvements in the ease-of-setup category, which is still led by Apple TV. Parks Associates said adoption of streaming media players is nearing 40%, with more than half of U.S. broadband homes owning a smart TV. About 50% of ...

Full article: https://www.multichannel.com/blog/roku-retains-edge-strea...

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