28 Feb '13, 3am

XM Asia appointed to promote the Singapore service culture for the Singapore Tourism Board

The initiative is part of the Go The Extra Mile for Service (GEMS) movement, a multi-government agency initiative led by the Singapore Tourism Board, SPRING Singapore, the Singapore Workforce Development Agency, the Institute of Service Excellence at the Singapore Management University, and the National Trades Union Congress. GEMS was set up to foster a service-oriented culture in Singapore, in order to improve the competitiveness and capabilities of local enterprises. The STB's remit is to promote, publicise and recognise service excellence in Singapore, while the other agencies focus on a range of issues, from training to recruitment. XM Asia will work with the STB to develop creative avenues, and messages, to promote the importance of service to its core target market, which includes business decision makers, service staff and consumers. "XM Asia's proposal is refreshin...

Full article: http://www.campaignbriefasia.com/2013/02/the-singapore-to...

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