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28 Feb '13, 11am

Singapore beauty startup eyes SEA market - ZDNet

Singapore beauty startup eyes SEA market - ZDNet

Singapore beauty-box startup plans to "conquer" Southeast Asia as it looks to leverage its geographical market advantage, wide network and strong customer service, and target higher end consumers. According to Douglas Gan, CEO and co-founder of VanityTrove , while Southeast Asia is smaller than other regions, competition is lower compared to a global scale. In a beauty-box business, members pay a fixed monthly fee to the e-commerce site to receive boxes containing samples of beauty products by mail. Within the beauty-box space, market leaders had included Australia-based GlossyBox and U.S.-based BirchBox , Gan told ZDNet Asia in an interview Thursday. After GlossyBox pulled out of Southeast Asia to focus on North Asia, Europe and the U.S., and Birchbox acquired European market leader JolieBox, this gave VanityBox the opportunity to take the lead and expand into Southeast A...

Full article: http://www.zdnet.com/sg/singapore-beauty-startup-eyes-sea...

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