21 Jun '18, 5am

@TAOGroup's @NoahTepperberg Talks Marquee's Singapore Expansion: Exclusive (@mattmedved - @billboard)

About five years ago, we really started to notice a larger amount of Asian fans coming to our venues, not just Asian Americans but also people from overseas, like China, Southeast Asia, or Singapore. We started to think about our entry into the market, and as an opportunistic company, we started to take trips. Also when we opened in Sydney, the market there is heavily Chinese and Southeast Asian as well, so we felt that the Marquee brand was starting to get a lot of traction in that part of the world. So it was all of these different observations folded into one that set off an alert that we needed to find a home for Marquee in Asia. We have this really long-standing relationship with Marina Bay Sands -- they’re owned by Sands Corp., which owns The Venetian in Vegas, The Palazzo in Vegas where we have LAVO -- so we started talking to our friends there and started to expres...

Full article: https://www.billboard.com/articles/news/dance/8461939/mar...

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