02 Mar '13, 1pm

Earth Hour says campaign spreads to 50 countries: SINGAPORE, March 2 – A campaign by global environmental move...

Earth Hour says campaign spreads to 50 countries: SINGAPORE, March 2 – A campaign by global environmental move...

Earth Hour says campaign spreads to 50 countries March 02, 2013 SINGAPORE, March 2 – A campaign by global environmental movement Earth Hour to get promises of action from individuals and organisations has spread to at least 50 countries, its chief executive said on Wednesday. Andy Ridley said the “I Will If You Will” campaign, launched in 2012 in 13 countries, is expected to expand its geographic reach almost fourfold this year, strengthening the group’s impact beyond an annual lights-out event. “Last year we rolled out ‘I Will If You Will’ to 13 countries and territories so it’s basically a pilot project to see if it would work,” Ridley told journalists in Singapore. “It worked. So this year, instead of 13, it will be at least 50, we already have at least 50 countries confirmed.” Last year the campaign spurred a 120,000-strong petition in Russia that galvanised parliament...

Full article: http://www.themalaysianinsider.com/features/article/earth...

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