09 Aug '18, 10am

Price of Ikea's Billy bookcase in selected countries as the Swedish firm opens its first store in India

Price of Ikea's Billy bookcase in selected countries as the Swedish firm opens its first store in India

Curious customers lay on beds and nestled into armchairs Thursday as Ikea opened its first Indian outlet, hoping to wow a burgeoning middle class with offerings tweaked to local tastes, including its famous meatballs. Opened with a military band, the store in the southern city of Hyderabad is the first of 25 outlets the Swedish furniture giant hopes to open by 2025 across the country of 1.25 billion people. Analysts say, however, that the firm's concept of affordable, self-assembly furniture may have trouble translating to a market where do-it-yourself homemaking is an alien idea and spending levels are low. Around 200 people queued up in the underground car park before the opening, and were greeted inside by hundreds of blue-and-yellow clad employees on the stairs waving Swedish and Indian flags. "I've come all the way from Bangalore (575 kilometres, 360 miles away). I am...

Full article: https://sg.news.yahoo.com/bookcases-biryani-collide-ikea-...

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