Singapore’s E-Commerce Startup Jooix Snags Half Million in Funding, Plans Southeast Asia Expansion

Singapore's E-Commerce Startup Jooix Snags Half Million in Funding, Plans Southeast Asia Expansion

techinasia.com 14 Mar '13, 12am

Singapore’s E-Commerce Startup Jooix Snags Half Million in Funding, Plans Southeast Asia Expansion

Singapore’s Jooix is a highly-curated fashion/beauty e-commerce startup that just got some good news: the company has successfully raised around $500,000 from Beacon New Ventures. The startup, which was founded by entrepreneur Angelina Seow, was launched in 2011 and has been in operation ever since. Seow claims that without much marketing, the site has experienced impressive organic growth in Singapore and that’s what attracted Beacon New Ventures. It’s not all about Singapore anymore, though. The cash influx will help Jooix expand into nearby markets like Indonesia, Malaysia, and Thailand. The startup will hope that its strong branding as a tastemaker — a site that offers only the finest brands and products to customers — can be carried over into those countries both through word of mouth and through more traditional digital marketing now that the company has the money fo...

Full article: http://www.techinasia.com/singaporean-ecommerce-startup-j...

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