01 Aug '11, 2am

Edelman Launches Social Influence Measurement Tools BlogLevel and TweetLevel

Edelman Launches Social Influence Measurement Tools BlogLevel and TweetLevel

Edelman , one of the world’s leading public relations firms, recently launched two free online tools to help you measure your social influence: TweetLevel calculates influence on Twitter , while BlogLevel gauges how impactful a blog is. Both these tools use a proprietary algorithm consisting of 40 different metrics, to track and score bloggers and tweeters – in any language and country – according to their influence. “Until today, marketers often used popularity as a benchmark to identify and engage with key influencers online,” says John Kerr , Director, Edelman Digital, Asia Pacific. “However, to drive return for these social media and marketing programs requires finding the people who are going to amplify marketing activities.” Kerr adds that marketers can use tools such as TweetLevel and BlogLevel to assess and get agreement on who has influence online, and that the sc...

Full article: http://www.youngupstarts.com/2011/08/01/edelman-launches-...

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