19 Mar '13, 3am

Social Media Marketing For Your Small Business

by Marcela De Vivo Social media presents a range of possibilities for growth for small businesses — for some, it’s a necessity. A recent study found that small businesses benefit the most from social media marketing, in that 72 percent of small business that implemented social media strategies found a boost in website traffic . Increase in traffic can lead to new customers and greater sales. What are the benefits of social media marketing? On social media sites, you are able to create a “personality” for your business that allows you to connect to your customers on a more intimate level. Developing a voice for your brand is as easy as being yourself (or creating a persona that suits the business). You should post frequently and respond to inquiries, comments, likes, tweets, etc. Additionally, social media is not very expensive; you can generate buzz over a product launch o...

Full article: http://www.youngupstarts.com/2013/03/19/social-media-mark...

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