22 Mar '13, 10am

Singapore uses 'modern fairytales' to warn women of declining fertility via @guardian

With her blond bob, convertible car, cigarette in hand and cropped top emblazoned with the letters YOLO ("You Only Live Once"), this is an Alice in Wonderland the world has not yet seen. Like Lewis Carroll's original, this cartoon Alice is curious about the world – "she gives up her cash to fly around rash" – but the moral here is that this twentysomething Singaporean is so busy being "wild and reckless" that she stands to lose her chance at starting a family. Welcome to adult marriage and fertility education, Singapore -style. "Alice" is just one of 15 fairytales revamped for a new government-backed scheme to encourage Singaporeans to get married and start having babies earlier. Faced with a rapidly ageing society, skyrocketing housing prices, low birth rates and a population that works the longest hours in the world, this country of 5.3 million people has made various at...

Full article: http://www.guardian.co.uk/world/2013/mar/22/singapore-fai...

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