12 Jan '11, 2am

Young people crave boosts to their self-esteem even more than sex and money, a study says

NEW YORK - YOUNG people crave boosts to their self-esteem more than sex and money, according to a new study. Researchers from Ohio State University and Brookhaven National Laboratory in Upton, New York found that college students rated receiving compliments, or doing well on a test, above such pleasurable activities such as sex, receiving a paycheque, seeing a friend, or eating their favourite food. Brad Bushman, a professor of communication and psychology at Ohio State University, said the findings should raise red flags about the role of self-esteem in society. 'It wouldn't be correct to say that the study participants were addicted to self-esteem,' said Prof Bushman, who headed the research team. 'But they were closer to being addicted to self-esteem than they were to being addicted to any other activity we studied.' He said he and his team were shocked by the findings....

Full article: http://www.straitstimes.com/BreakingNews/TechandScience/S...

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