03 Aug '11, 2pm

Running shoe sales are up 18% - thanks to new breed of shoes which make you feel like you're not wearing shoes

Sales for running shoes are sprinting along, with retail sales for the first half of this year up 18 per cent over the same period last year in the United States, according to SportsOneSource, a market research firm that focuses on sporting goods. Those gains come not from traditional models - which add stability and cushioning to cater to a variety of gaits, and whose sales are actually down by as much as 18 per cent over last year - but rather from a new crop of pared-down running shoes, whose sales are up 283 per cent. Inspired by Christopher McDougall's best-selling book, Born to Run, which chronicles how a tribe of Tarahumara Indians in Mexico run distances exceeding 161km wearing thin sandals, many runners are experimenting with running barefoot or with so-called barefoot shoes, like FiveFingers, by Vibram, which have articulated toes and thin, pliable soles. A recen...

Full article: http://www.todayonline.com/Business/Impact/EDC110803-0000...

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