03 Aug '11, 3pm

Ikea to probe 'fake' store in China

Ikea to probe 'fake' store in China

STOCKHOLM: Furniture giant Ikea said on Wednesday it would look into an alleged fake Ikea store in China - which according to media reports is an exact copy of the Swedish chain's blue-and-yellow warehouses. Ikea said it had reported the look-alike store to its worldwide franchiser, which was "dealing with this matter together with their legal counsel". "Inter Ikea Systems ... the owner of the Ikea concept, sees it as very important to protect the intellectual property rights," the company said in a statement. According to Swedish media, the 1,000-square-metre (10,700-square-foot) store is nearly identical to Ikea's outlets down to its cafeteria, which however served Chinese food instead of the Swedish staples traditionally served at Ikea. A spokeswoman for the chain who had seen pictures of the fake store, located in the southwestern Chinese city of Kunming, told AFP it w...

Full article: http://www.channelnewsasia.com/stories/afp_world_business...

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