04 Aug '11, 3am

Korean Wave starts lapping on Europe's shores

SEOUL - South Korea's pop music industry is eyeing Europe after taking East Asia by storm, with promoters using the power of the Internet to lure distant fans. K-pop over the past decade has established a devoted fan base in China, Japan and Southeast Asia, with heartthrobs like Rain and boy bands like TVXQ packing out concerts and topping charts. Exports of music products surged from $6 million in 2002 to $31.3 million in 2009 as the phenomenon known as the Korean Wave (hallyu) spread. K-pop's overseas success was driven partly by a need to go beyond the home market, plagued by plunging CD sales and free music downloads on the Internet in the world's most wired country. South Korea's recorded music sales shrank from 286.1 billion won ($272 million) in 2002 to about 80 billion won in 2009. Entertainers searched for new ways to survive -- by courting fans abroad via the Int...

Full article: http://www.channelnewsasia.com/stories/entertainment/view...

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