04 Aug '11, 9pm

'Some companies feel it is more important to appear international than to leverage the Singapore brand': Commentary

For a Singapore service company wanting to expand overseas, a critical consideration is how to compete effectively. When your services are largely based on talent, it can take more than just better skills to stand out amidst a sea of talented locals in places like China or Thailand. A company with a product may have it a little easier. Create the best tablet PC or the tastiest pork floss bun, then set up a shop and do a lot of marketing. While a great product and great marketing do not mean sales will automatically shoot up overnight, a company can flourish based on what consumers can see and touch. Support from programmes like SPRING Singapore's BrandPact, with promotions like Tasty Singapore, can help too. A service-based company, on the other hand, has to compete based almost entirely on intangibles. Along with superior talent, a lawyer or accountant or consultant needs...

Full article: http://www.todayonline.com/Commentary/EDC110805-0000005/A...

Tweets

The 6th China New Energy International Forum

eco-business.com 08 Aug '11, 4am

New Energy-Sharing the Opportunities in China The 6th China New Energy International Forum is Upcoming Inspiringly, favora...

My Singapore: SINGAPORE: Describing Singapore as a country is easy: Singapore is 46 years old, terribly efficien...

My Singapore: SINGAPORE: Describing Singapore a...

channelnewsasia.com 09 Aug '11, 12am

SINGAPORE: Describing Singapore as a country is easy: Singapore is 46 years old, terribly efficient, gleefully clean, and ...

The 6th International Green Awards Are Calling for Your Entries #TreeHugger

The 6th International Green Awards Are Calling ...

treehugger.com 03 Aug '11, 9am

Have you got what it takes to win an International Green Award ? These awards have built an increasingly prestigious profi...

Ford sales up by 230% – fastest growing brand in Malaysia

Ford sales up by 230% – fastest growing brand i...

paultan.org 05 Aug '11, 7am

“The exceptional market growth we are experiencing in Malaysia is testament of our commitment to our customers and to the ...

Green jobs activist, @majoracarter to launch national brand for local produce:

Green jobs activist, @majoracarter to launch na...

grist.org 05 Aug '11, 7pm

Majora Carter. Cross-posted from Solutions Journal . Born and raised in the South Bronx, Majora Carter is best known for l...

24th Singapore International Film Festival Wants You to “Watch Different”

24th Singapore International Film Festival Want...

sinema.sg 06 Aug '11, 4am

Besides film screenings, aspiring filmmakers can also expect to participate in movie-making workshops that include a serie...

Creativity, China and Mickey Mouse: He wasn't t...

todayonline.com 04 Aug '11, 9pm

He wasn't the odds-on favourite to succeed Michael Eisner. But when Bob Iger, 60, (picture) became CEO of Disney in 2005, ...

AOL HD Pushing Media to Connected Devices and T...

reelseo.com 03 Aug '11, 12am

AOL HD is continuing its march into your living room with its latest announcement that it will start pushing content to co...