30 Mar '13, 11pm

Try and Buy: Canon Singapore’s New Program

Try and Buy: Canon Singapore’s New Program

You can practically try just about anything first, before making a decision to purchase. That would be true for most things, from clothing, some food (food sampling), to more major items like a vehicle. Ever heard of someone buying a car without the compulsory test drive? Well, Canon has just adopted the idea. They are pushing their current lens line in Singapore through a new program they call “Try and Buy ”. For a nominal fee, patrons of the brand can bring home their lens of choice and give it a thorough test run before deciding to buy it. Aimed at amateur photographers, Canon’s new promotional push allows up to two lenses for two whole days per person. They even generously exclude counting the pick and return dates. This accommodation was previously reserved exclusively for professional photographers. Now novice shutterbugs get the same privilege. Not a totally new con...

Full article: http://www.exposureguide.com/canon/try-and-buy-canon-sing...

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