02 Apr '13, 8am

Singapore CMOs getting more say in IT decisions - ZDNet

More C-level executives in Singapore, particularly chief marketing officers (CMOs), are having more influence in their companies' IT buying decisions at the expense of the CIO. Some firms have even started to create hybrid CxO roles between marketing and IT to meet these changes. "It's not less of a say in the buying process per se, [but] it's a loss of control," said Drew Graham, director at Singapore-based consultancy firm eVantage Technology. He pointed out that IT departments traditionally abhor change and want to maintain the status quo. However, the change of IT from the conventional model of centrally-purchased, centrally-managed and centrally-deployed to largely distributed, thanks to trends such as cloud computing and bring-your-own-device (BYOD), has been very rapid. This leaves the CIO removed from the process as end users and team managers start to make product...

Full article: http://www.zdnet.com/sg/singapore-cmos-getting-more-say-i...

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