06 Aug '11, 9pm

Out for world domination: Nash Benjamin, CEO of Singapore's most famous fashion retailer, tells editor-at-large

Eli Manasseh Benjamin, better known as Nash, is fashion's ultimate retailer and when he talks about fashion it is with consummate passion. He is now chief executive of one of Singapore's largest high-end fashion retailers, F J Benjamin, founded by older brother Frank in the late 1950s. "At the age of 18, I could have gone on to further my studies but when (brother) Frank asked me to join him in his business, I quickly decided to accept - in no small way helped by the need to pay for the courting of a pretty girl I was then dating," he says over lunch at The St Regis Singapore. "Further enticement came in the form of a salary of S$150 a month, then a princely salary for a guy with O Levels." Despite his youth and relative inexperience then, Mr Nash Benjamin, who is 61 now, discovered he had a knack for sales. "I found out that my personality allowed me to sell almost anythi...

Full article: http://www.todayonline.com/Sunday/TheStRegisPerspectives/...

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