06 Aug '11, 9pm

Hey, big spender

To get a sense of why Frank Cintamani chalks up the credit card bills that he does, look at the titles on his namecard: Group publisher of Beaumont Publishing, Founder of Fide Living (interior design and construction), Group CEO of Fide Multimedia (public relations and events), President of Magazine Publishers Association of Singapore, Chairman of Men's Fashion Week. The one thing in common: They are all "purveyors of designer living". So, as the businessman sees it, it's his job to consume high-end brands and luxury products, so that he can market and position the goods. "And I'm in a fortunate position, that I can consume some of these things. Aside from that, if I have to travel to Paris or New York for meetings, I have to travel with an entourage of staff as well, so that'll cost a lot of money. Hotels and airfares alone set you back tens of thousands of dollars per tr...

Full article: http://www.todayonline.com/Business/EDC110807-0000129/Hey...

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