04 Apr '13, 10am

Singapore-based Trii.be Gets Clever With Customer Feedback

Singapore-based Trii.be Gets Clever With Customer Feedback

It must be strange for the founders of Trii.be , a Singapore-based startup focused on feedback, to be themselves the recipients of some critical commentary today at Startup Asia Singapore 2013 . Trii.be is what co-founder Chun Kiat Chua describes as a ‘smart feedback’ channel, one that helps businesses both receive real-time feedback, and act on it. Customers at a Trii.be enabled shop or restaurant share their experiences and receive reward enticements for honest feedback, while businesses receive on-the-spot customer experience data and a more ruminative private feedback channel between them and consumers (rather than dealing with an expletive-laden shouting match on public online forums) Nobuaki Kitagawa wasn’t convinced about the level of persuasion to get customers to give rich feedback. Chun Kiat responded that the discounts being offered in return for feedback were “...

Full article: http://www.techinasia.com/singaporebased-triibe-clever-cu...

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