12 Aug '11, 10pm

Recycled ideas

FOR guys who would own an 18-year-old label sold in 350 shops around the world, brothers Markus and Daniel Freitag grew up in the unlikeliest of fashion beginnings: Across a busy freeway in rainy Zurich. It wasn't exactly the most glamorous start, but it was their key to hitting paydirt. Inspired by the high traffic volume of lorries rumbling along that freeway, they cut a messenger bag out of an old truck tarpaulin. "The typeface and the colours of the trucks' tarpaulin attracted us and we were definitely attracted to the stability and the recycling aspect of the idea," said Daniel of their inspiration. There was also a strong demand for waterproof bags, as Zurich frequently experiences a high amount of rainfall during summer and winter - not good for the city's huge cycling population. The tarpaulin was perfect. And in 1993, the Freitag label was born. In the beginning, ...

Full article: http://www.todayonline.com/Style/EDC110813-0000196/Recycl...

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