17 Aug '11, 8am

20 Hidden Marketing Techniques That Make Consumers Spend More

20 Hidden Marketing Techniques That Make Consumers Spend More

Smells can be enticing, make you change your mood, and even make you spend more money. Supermarkets are now using scent marketing to get you to buy more, some of them with specialized scent machines wafting the smell of fresh baked bread and other scents designed to make you part with extra cash. Some believe that the smells make customers hungrier, which will make them want to buy more. And it makes sense, as smell accounts for 75% of what we taste. One supermarket with a scent machine reports that sales in their produce department have gone up at least seven percent.

Full article: http://www.youngupstarts.com/2011/08/17/20-hidden-marketi...

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