03 May '13, 6am

Adskom Gets Funding to Launch New Online Ad Platform in Indonesia and Singapore

Adskom Gets Funding to Launch New Online Ad Platform in Indonesia and Singapore

From the left – Daniel Armanto (CTO of Adskom) and Italo Gani (CEO of Adskom) It seems like the online advertising industry in Indonesia is definitely heating up. The fact of the matter is that Indonesia’s digital ad spending is still a lowly one percent compared to overall ad spending, but it is forecasted to have significant growth in the coming years. Understanding that, Indonesia’s Italo Gani (former CEO of ad network Adstars and chairman of InboundID ) and Daniel Armanto (co-founder of social network Koprol) are now building Adskom . What problem does Adskom solve? The current advertising business model in Indonesia demands partner-like ad networks to compete with each other to gain the available ad spots on publishers’ sites (pictured below). There are two problems with the model. The first, from the publisher’s side, is that when an ad has reached its quota, it gets...

Full article: http://www.techinasia.com/adskom-funding-launch-online-ad...

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