03 May '13, 11pm

Social Star Awards winners to be announced through social media

Here is one awards show at which it is not rude for you to constantly check your smartphone. In fact, you are supposed to. And forget stodgy acceptance speeches: The done thing, if you win, is to simply let your fans go crazy on social media. Touted as social networking's equivalent of the Oscars, the Social Star Awards on May 23 will be your ticket to watch multiple acts such as Aerosmith, Psy, Carly Rae Jepsen and 20 YouTube stars perform live. A total of 288 awards will be handed out online over 24 hours to the most popular stars and brands in social media in different categories, from movies and music to sports and games. The awards will culminate in a three-hour live show at the Sands Theatre at Marina Bay Sands. The awards winners will be announced through social media, and the artists or sports personalities will accept their awards on various social media platforms...

Full article: http://www.straitstimes.com/breaking-news/lifestyle/story...

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