06 May '13, 8am

Wi-Fi Indoor Positioning Firm YFind Launches Analytics Tool: Prepping for its US expansion, Singapore-based in...

Wi-Fi Indoor Positioning Firm YFind Launches Analytics Tool: Prepping for its US expansion, Singapore-based in...

Prepping for its US expansion, Singapore-based indoor positioning technology firm YFind has launched a broader analytics tool so that its customers can slice and dice foot traffic information in malls. The company’s service tracks unique visitors as they move through a mall. It relies on Wi-Fi to do this, so it can track users who have their Wi-Fi turned on on their phones. Because it doesn’t rely on GPS, it can track people indoors, and in dense environments with about 3-meter accuracy, says the company. YFind founder, Melvin Yuan, said the new analytics board, called TheRetailHQ, is hoped to offer shop owners and mall operators a way to figure out where people are going in the space, and correspondingly what promotions can be run where foot traffic is heaviest. And because unique visitors are tracked, some new information can be derived, such as identifying repeat visito...

Full article: http://techcrunch.com/2013/05/06/wi-fi-indoor-positioning...

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