06 May '13, 3pm

Singapore’s Y-Find targets the US with indoor positioning analytics service for retailers

Singapore’s Y-Find targets the US with indoor positioning analytics service for retailers

Singapore-headquartered indoor location startup Y-Find has taken its first step to expanding into a global business after launching a retail analytics application, with the intention of cracking the US market. The company, which maps and tracks indoor locations to within three feet using its WiFi-powered technology, has launched TheRetailHQ service which helps retailers glean information about their customers. Since it uses WiFi and not cellular signals, customer data can be captured by the service without the need to download an app or any other software, removing one potential barrier for insight. Offering a dashboard approach, the service allows retailers to gain insight about where customers are spending time on the store floor, helping them to assess what retail layouts are working, as well as identifying regular customers and tracking their habits. There are two main...

Full article: http://thenextweb.com/asia/2013/05/06/singapores-y-find-t...

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