07 May '13, 11pm

Mobile the most powerful marketing tool in Singapore by 2015.: Experian research reveals that close to half of...

Experian research reveals that close to half of marketers have tested mobile, two-thirds of which are already incorporating mobile as a regular marketing channel and nine out of ten marketers agree that mobile marketing works. Widely regarded as the technology hub of Asia, Singapore is progressing on the mobile marketing front. According to research conducted by Experian, the global information services company, eight out of ten marketers here say mobile will be one of the most important tools to engage with customers in the next two to three years. The report, entitled ‘The digitised pocket: Embracing the mobile age’, also revealed that seven out of ten marketers believe sales achieved through mobile devices will grow in the next year, with 69 per cent expecting mobile sales to either significantly increase (22%) or increase (47%). The research stated that almost nine out...

Full article: http://www.4hoteliers.com/news/story/11290

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