22 Aug '11, 2am

[Review] No Fear: Business Leadership In The Age Of Digital Cowboys

[Review] No Fear: Business Leadership In The Age Of Digital Cowboys

The digital native, a term first coined by Marc Prensky in his seminal article Digital Natives, Digital Immigrants in 2001 (and later a book called – Teaching Digital Natives: Partnering for Real Learning “), is today known by many names. But that generation – arguably those technology-savvy, freewheeling spirits who are born after 1985 and are about to enter or have just entered the workforce – cannot be treated the same way by companies and organizations the way they have previous generations. This is the crux and the focus of leading business information architect and IT entrepreneur Pekka A. Viljakainen’s book “No Fear: Business Leadership for the Digital Age “. Viljakainen believes that business leaders should be quick to attract and harness Digital Cowboys, essentially the crème de la crème of these digital natives in order to future-proof their organizations. Viljak...

Full article: http://www.youngupstarts.com/2011/08/22/review-no-fear-bu...

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