22 Aug '11, 12pm
around! Adds Joy To Location-Based Loyalty Marketing With QR Codes
And despite the slow take-up of QR codes in Singapore, new Singapore-based startup Gozo Labs has just launched a location-based mobile marketing platform that leverages QR codes for loyalty marketing initiatives. Called around! , the mobile application for the iPhone is built around the idea of location-based social buying and allows users to snap QR codes to unlock special privileges and “loyalty points” at partipating retailers and other outlets. When users open the around! application, it detects where they are and provides a list of exclusive promotions available within the vicinity. Users who wish to access a promotion simply show the retail partner the Quick Response (QR) matrix bar code on their mobile phones, and will receive the discount.