22 Aug '11, 9pm

Boy, oh boy

AMERICAN rapper, singer-songwriter-producer Bobby Ray Simmons, Jr., aka B.o.B, has had a super busy year-and-a-half of collaborations. His collaborators include Bruno Mars (Nothin' On You), Hayley Williams of Paramore (Airplanes), Jessie J (Price Tag), Rivers Cuomo (Magic), and sportswear label adidas (he headlined this year's campaign with Katy Perry and David Beckham, no less). But the 22-year-old adidas brand ambassador said he doesn't work with just anyone. "I think for me, the collaborations that I seek out are the ones that even if I wasn't doing music with that person, I would still be able to connect with them personally," he told TODAY. "Because it's not just about the song. It's about the chemistry." He continued: "Really, when you're making a song with another artiste, it's really like a business venture. A joint venture. You really have to be careful who you st...

Full article: http://www.todayonline.com/Entertainment/Music/EDC110823-...

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