14 May '13, 7am

Singapore to develop social analytics for biz

Singapore to develop social analytics for biz

The Infocomm Development Authority of Singapore (IDA) has issued a call-for-collaboration (CFC) to invite proposals for the development and deployment of social analytics for enterprises. This is aimed at helping companies gain business insights by leveraging data from social networks, according to a statement . A key objective includes facilitating the adoption of a common set of services to help firms lower costs. Industries that will be targeted include tourism, retail, and food and beverage, IDA pointed out. It explained sectors that stand to benefit most are those which rely heavily on brand recognition, trust as well as those offering an experiential or customer-centric service. Currently, 1.5 billion people globally interact actively over social networks on a monthly basis, noted the IDA. "Singaporeans are among the most active social media users, with 3 million usi...

Full article: http://www.zdnet.com/sg/singapore-to-develop-social-analy...

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