24 Aug '11, 3am

[ADV] [Singapore] [Event] Social Media And The Changing Demands of Global Consumers On The Agenda At SMWF Asia

This year’s first Keynote Panel Discussion at Social Media World Forum (SMWF) Asia will be examining the profile of consumers that can be reached via social media, both regionally and globally and how the social web is changing their attitudes In recent years Web 2.0 has changed the way people communicate not only with each other but with companies and brands. Social media has increased the complexity to achieve a superior customer experience and has stimulated a noticeable change in consumer behaviour and expectations. Industry leaders Paul Papdimitriou (VP & Principal Analyst, Constellation Research ), Thomas Crampton (Asia Pacific Director, 360 Digital Influence, Ogilvy Relations ) and Takata Miyata (Executive VP of Alliance and Global, Mixi ) will be discussing in depth what the modern consumer demands from brands; are they all expected to be social? Social media has g...

Full article: http://www.youngupstarts.com/2011/08/24/adv-singapore-eve...

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