24 Aug '11, 8am

Danish Amusement Park Leverages Mobile App For Interaction

Danish Amusement Park Leverages Mobile App For Interaction

It’s unsurprising that smaller amusement parks usually find it difficult to compete with larger theme parks in terms of budget for marketing, so many of them often have to find innovative solutions to attract visitors. Sommerland Sjælland , a Denmark amusement park located in Odsherred on Zealand, found its answer in mobile applications. But unlike the information- or location-based features (finding your way around, for example) typically found in those applications, Sommerland Sjælland ‘s mobile applications allows visitors to actually interact and control exhibits through their phones. Mobile Interaction The brainchild of Sommerland Sjælland owner Kaare Dyvekaer, the mobile applications – on iPhone and Android – allow visitors, for example, to use your mobile phone as an online remote control to fire a water cannon at a pirate ship in the middle of the lake (or fellow v...

Full article: http://www.youngupstarts.com/2011/08/24/danish-amusement-...

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