25 Aug '11, 2am

[ADV] Top 5 Ways Social Media Has Changed PR

There was a time, when marketing and PR professionals could take their time, having hours until daily newspaper deadlines. Today, however, it is a completely different story and minutes can make the difference between being part of the buzz of the latest headline or being yesterday’s fish and chip paper. This development caused PR professionals to adopt a new method of communication – social media. The power of social media has given public relations specialists and journalists a myriad of choice when deciding how to connect with their target audience. As a result they’ve been seen to be some of the first people to embrace social media and have become leaders in the field. 1. It Takes Two. For PR professionals it is no longer a case of blasting out PR releases or information about their brand and expecting them to be successful. Today two-way communication has become the n...

Full article: http://www.youngupstarts.com/2011/08/25/adv-top-5-ways-so...

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