25 Aug '11, 2am

Adidas launches barefoot shoe - Yahoo! via @yahoosg

PORTLAND, Oregon (AP) — Adidas is going barefoot. The world's second-largest athletic company unveiled its first "barefoot" training shoe Tuesday, which is designed to mimic the experience of exercising barefoot while providing the protection, traction and durability of a shoe. The Adipure Trainer, which is a cross between a glove for the feet and a traditional shoe, hits U.S. stores in November priced at $90. The barefoot shoe is part of a strategy by Adidas, which is based in Germany, to expand into the U.S. where rival Nike dominates. Adidas joins a list of athletic makers trying to tap into the small but burgeoning U.S. market of fanatical runners and gym-goers who swear by shoes designed with as little material between the wearer and the ground as possible. "People who believe barefoot is the way to go...are very emphatic about it," said Matt Powell, an analyst with i...

Full article: http://sg.news.yahoo.com/adidas-launches-barefoot-shoe-18...

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