25 Aug '11, 2pm

Banks too shy for social networks #socialmedia #SocialNetworking #SM

Manila (Philippine Daily Inquirer/ANN) - To say that social media has become part of our daily lives would be an understatement. Internet users tend to spend most of their time online on sites like Facebook and Twitter talking to friends, looking at photos and making status updates for everyone in their network to see, studies have shown. But less than a decade after Mark Zuckerberg's creation took over the world, at least one segment of society refuses to hop on to the social networking bandwagon - banks. Most companies now tap social networks to reach larger markets. Local telcos are now more effective in addressing customer concerns when reached through Twitter, while cosmetics companies have put up "Like" pages on Facebook to show everyone just how effective their products are. "Based on feedback, [banks] are still trying to get a feel on how to go into social media si...

Full article: http://sg.news.yahoo.com/banks-too-shy-social-networks-10...

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