26 Aug '11, 7am

5 Successful Social Media Campaigns

Social media is still relatively new so marketers are still figuring out how to use it effectively. Here are a few campaigns who used social media properly and saw excellent results. 1. The Gap- Popular clothing retailer The Gap teamed up with online coupon dealer Groupon and offered $50 worth of clothes for just $25. 441,000 of these coupons were sold which generated $11 million in revenue for The Gap. Not bad for a promotion lasting one day. This campaign helped The Gap gain new customers that they may have never reached otherwise. The Gap hopes that these customers stay with them and don’t shop at The Gap only when there are deals. 2. Mountain Dew- Mountain Dew ran a successful social media campaign based around the concept of DEWmocracy. Mountain Dew released three new flavors to the public and customers were then able to vote on which flavor they liked the best. The w...

Full article: http://www.adsighted.com/2011/08/5-successful-social-medi...

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