26 Aug '11, 9pm

Make room in your closet - Swedish fashion brand H&M is finally opening in

You never fail to drop in at the store along Hong Kong's Queen Street Central; you've queued up for its designer collaborations on Oxford Street, London. Heck, you found plenty to buy at the outlet in Bahrain City Centre. But get this: In a week's time, you'll be able to shop till you drop at H&M - without a plane ticket - when it opens its first store in Singapore on Sept 3. Okay, breathe. It's about time Singapore joins the cities mentioned above, which make up only a fraction of H&M's global presence. Started in 1947, Hennes and Mauritz (Hennes means "hers" in Swedish while Mauritz was the name of a hunting store which founder Erling Persson bought over) currently has 2,300 stores across 40 countries. Singapore will be the 41st. What took them so long? H&M's project expansion manager Pernilla Halldin explained the company undertakes expansion solely on their own instead...

Full article: http://www.todayonline.com/Style/EDC110827-0000232/Swede-...

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