29 Aug '11, 12am

No water wasted - with green car wash

No water wasted - with green car wash

Griener crew Ibrahim Sangidi (left) and Arliph Edryardy spraying a mist before wiping it off with a microfibre cloth. The waterless car-washing technology is from the United States. -- ST PHOTO: RAJ NADARAJAN By Jessica Cheam The label 'greenwash' is a dirty word that strikes fear in many firms and invites scepticism from consumers. It is used to describe marketing spin that makes false claims about a product's green credentials. But a local start-up has launched a service that it wants customers to know as precisely that - a green wash. It is a waterless car wash that saves tonnes of water using eco-friendly cleaning products. It does not leave behind foam, water or dirt on the floor. Griener Solutions managing director Firdaus Iqbal named his car-washing service Grienwash because he wanted to 'put a spin' on the word for branding purposes. Please enable JavaScript to vie...

Full article: http://www.straitstimes.com/BreakingNews/Singapore/Story/...

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