31 Aug '11, 9pm

Apple's tricky next steps - what history suggests - TODAYonline

And so it begins: Life for Apple after Mr Steve Jobs. Last Wednesday, the legendary chief executive officer announced that he would be stepping down, effecting a smooth transition to known successor and current chief operating officer Tim Cook. Of course, Mr Jobs is not just any retiring CEO. He built a company that changed the course of history. Like many entrepreneurial founders, he did it by force of personality and personal vision, without much concern for consensus or committee. And like many more, he paid the price. He was forced out of Apple in 1985 after the board lost faith in his leadership. But unlike many executives before him, Mr Jobs found his way back to the CEO position and put his company back in the game. Apple's resurgence under his care was quite a feat, to say the least, and it speaks to Mr Jobs' unique vision and capabilities. But now it is time for A...

Full article: http://www.todayonline.com/Commentary/EDC110901-0000211/A...

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